Chorus

Chorus Intelligence Ltd is a trusted supplier of data analysis and cleansing software that enables the processing of large volumes of information in a uniform, replicable and scalable fashion. Their platform delivers a vital service to the intelligence, investigation, law enforcement and legal communities, whether civil or commercial.

During a period of growth for the company, Chorus knew they needed to upgrade their brand and website to properly convey their expertise, appeal visually to the clients they wished to attract and provide prospects with exactly the information they needed to see. We set out a plan to provide them with a new digital presence that unified their products and data in one central location, to align the brand identity with the values, mission and vision of the company and ensure Chorus hit the mark at every touchpoint with their users. 

Chorus received a full toolkit for their refreshed brand. This included a logo refresh, product iconography, infographic (connecting process and products), brand-specific typeface, colours, photography, imagery, graphical assets and tone of voice. This was all collated in a Brand Manifsto, with tailored business collateral and deck templates.

Every element of Chorus’s new website needed to showcase their expert approach and authority in their space. Messaging would show how Chorus understand their clients’ challenges and emphasise how products and services are developed by ex-law enforcement experts and software developers specialising in police and financial data. New website visuals would create unity and consistency while bringing the brand to life, as well as clearly structuring the brand hierarchy through a series of product identities.