Woodbridge School is one of the regions most established and trusted schools, combing private learning with huge opportunities for personal growth so children become well-rounded, self-reliant adults.
An Independent school with big ambitions to shakeup the private education sector and attract more boarding students. Woodbridge school required a new industry leading website, a platform that would differentiate them from their competitors and provide a way to amplify their vision and values.
The primary objective was to relaunch the Woodbridge brand and tell their story with considered and curated new content. Ensuring the website has a great blend of form and function whilst delivering a CMS that is easy to manage and update as required.
Finding their voice
We took the school on a journey from the leafy green images you tend to see on these types of school websites, to putting the students at the heart of what they do.
To truly stand out, we couldn’t stand still or make incremental gains but had to push the fold and change the game. Our creative team looked at wider prestige brands as well as direct competitors to guide where Woodbridge School wanted to be.
Our creative team helped Woodbridge School define their brand and identity, providing updated guidelines, manifesto and documentation to guide how they talk about themselves whilst informing the direction of the new websites content.
Leading the way
Woodbridge School’s new website needed to attract prospective parents and students, inviting enquiry and guiding visitors to book tours around the school or attend open day experiences.
We built a powerful statement piece that helps Woodbridge School stand out from the multitude of competitors both locally and nationally. The concept was ambitious but matched the values and new direction for the School.
What really brings the new website to life is the incorporation of dynamic animated components and thoughtful imagery of the students, staff and facilities, painting the picture of what school life is really like at Woodbridge School.
Looking to the future
In addition to a modern representation of the school, there’s also a big focus on its rich heritage and the values that have characterised the school since it was established way back in the 16th century.
Our insights highlighted numerous ways in which Woodbridge School could demonstrate their values and stand out from the more traditional competitors in the private education space. By putting the students and educational experiences at the heart of the brand storytelling, we were better positioned to take both parents and prospective students on a journey they wanted to be a part of.
Subsequently, all outward facing marketing and campaign assets focussed on development of the students, their stories and their potential.
A new term
Shaping their future
With the successful launch of the new feel Woodbridge School branding and website, we set to work using thoughtful creative advertising to drive open day attendance and prospectus requests.
In line with the wider strategy our creative concepts have focussed on shaping futures, how the decisions made now can empower potential. Amplified with a multichannel organic and paid social marketing campaigns to promote wider regional awareness and drive open day attendance. Using a sophisticated targeting approach focussed on key travel corridor overlays including train-line and bus routes to maximise effective reach and conversion.
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