WNS Assistance is an industry leader in claims and accident management. The company approached StrategiQ to aid its business growth and meet its goal of becoming the first choice partner for the UK claims market by 2020.
Our first meetings with WNS helped us to establish a clear strategy based upon its tangible business needs, and with an ethos of ‘making life easier’ for their customers, we knew immediately how important it was for us to reflect that throughout its website.
The website design and development was underpinned by the expertise of the team at WNS, and our focus for the project was ensuring every part of the customer journey was clear, enhancing trust and loyalty.
We created a clear and considered sitemap with a seamless navigational flow that leads both insurers and customers to the relevant areas of the site. It was particularly important for WNS – as a business that is proud of the clients it works with – that case studies were easily accessible, and that a balance was struck between staying true to the corporate space without detracting from the smaller businesses that its works with so closely.
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