Vine House Farm
Vine House Farm is a family-run business which sells bird seed and bird feeder products nationally, with proceeds from every sale going to The Wildlife Trust.
Having reached an impasse with the existing agency appointed to develop its new website, Vine House Farm approached StrategiQ to help bring the vision of its new ecommerce website to fruition.
Rather than simply picking up where the previous agency left off, we went back to basics and completed a robust tech spec. The new website would rely heavily on third-party integrations and hosting, while adhering to the technical, legislative and compliance requirements of the chosen payment gateway and Payment Card Industry Security Standards Council (PCI SSC).
Within six months, we had developed and delivered a complete ecommerce platform underpinned by the highest technical standards and an ambitious SEO strategy which continues to drive award-winning results for this Lincolnshire-based business.
StrategiQ took an innovative approach to ecommerce SEO by placing an emphasis on informational content and strong thought leadership, which is a clear point of difference relative to competitors in this sector.
Our primary objective was to capture a larger market share by positioning Vine House Farm as the leading, trusted experts in the sector, in turn driving repeat business and increasing web traffic.
The strong thought leadership content created for the business is helping differentiate Vine House Farm from its competition. This content then complements effective nurture campaigns which allows the business to send the right messaging to its audience that are starting out in the world of bird feeding.
We’re proud of how we turned the situation around for the client and continue to support the Vine House Farm team with its ongoing marketing strategy.
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