The University of Suffolk
The University of Suffolk’s in-house marketing team approached us to help create a virtual tour of the university, along with a set of promotional videos for some of its key course offerings and departments.
The videos needed to convey the university’s key messages and connect with a varied audience, both demographically and geographically. Their intended purpose was to take an audience who want to know more about the university, and convert them into open day attendees or applicants.
We held a number of meetings with the team to explore how each video could be approached. Through these meetings, we locked in the key messages for each video, which visuals would be most appealing, and how we would film the 13 individual videos to ensure they were delivered to the timeline and budget.
around the University of Suffolk
As the schedule and planning was such a large part of this project, the video concepts were specifically chosen and designed to allow for maximum crossover in filming to maximise efficiency and RAW outputs.
We worked closely with the marketing team, department heads, key staff members and students, as well as some third parties, to meticulously construct a production schedule that worked for everyone.
The schedule consisted of six filming days over a two-week period, with built-in flexibility to account for weather (making sure we got the best shots when the weather was good) and possible issues with changing schedules and availability.
As soon as the first draft of each video was completed, we loaded it into our review platform and sent to the University of Suffolk for review from key stakeholders. The review process allows for specific comments to be time stamped and overlaid on the video.
After all the reviews had been completed and any amendments made, the videos went through the final export process, colour grade and sound mixing before being digitally delivered for the university to implement on its platform and social media channels.
Within two months of launching the videos, the virtual tour had attracted over 4,000 unique visitors and over 3,000 total video views. The success of the video tour during this challenging time has proved the value that video brings to the university’s marketing, breaking through the noise and driving actionable engagement.
The University of Suffolk is now harnessing the power of video even further to underpin marketing and advertising for the critical clearing campaign period this summer.
within two months of launch
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