The University of Suffolk

Using video to showcase the story and academic prowess of an ambitious university.

Services Provided

Video Campaigns
Social Media Marketing
Paid Advertising

“As we strive to recruit more students from across the UK and internationally, we recognised that we needed to be able to showcase the University and our Campus via an engaging digital solution. Part of that was through video content that both informed and inspired potential applicants. The team at StrategiQ excelled in delivering on a complex and demanding brief.”

Simon Smith - Marketing Manager, UOS

The University of Suffolk’s in-house marketing team approached us to help create a virtual tour of the university, along with an accompanying set of promotional videos for some of its key course offerings and departments.

Due to the success of the virtual tour in driving engagement during lockdown StrategiQ were then subsequently appointed develop a clearing campaign TV advert to be aired across the UK, as well as a suite of social media assets to be used across both organic and paid social channels.

Experience Virtual Tour

individual tour videos in and
around the University of Suffolk

channel specific approaches

120

social media assets created

1.5M+

social media video views
in just 2 months

Virtual Tour: Welcome

Conveying the university’s key messages and connect with a varied audience, both demographically and geographically. Their intended purpose was to take an audience who want to know more about the university, and convert them into open day attendees and university applicants.

Our team created assets aimed at varying course interests across 8 specific marketing channels including –

TV & TOD
YouTube
Facebook
Instagram
Twitter
TikTok
SnapChat

Experience Virtual Tour

Virtual Tour: University Campus

TV Advert

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