The University of Suffolk
2020 was a year like no other, not only for businesses but equally for higher education. Like all universities, the University of Suffolk quickly had to adapt to new ways of delivering courses, while continuing to promote itself to prospective students.
Throughout the year, StrategiQ established itself as the university’s video agency of choice, harnessing our knowledge of the brand and its target demographic to create a comprehensive range of assets that could be delivered across Facebook, Twitter, Instagram, TikTok, Snapchat, YouTube and LinkedIn, not to mention TV.
By thinking objective first and considering channel delivery at every stage of each project, the University of Suffolk were armed with every ratio, duration and format to supercharge their integrated marketing strategy.
By skillfully adapting to filming constraints and other Covid-19 restrictions, our video team helped the University of Suffolk tell its story and market its academic credentials, despite the challenges brought about by the pandemic.
around the University of Suffolk
in just 2 months
Clearing Campaign – TV Advert
In early 2020, the University of Suffolk approached us to create a new ‘virtual tour’ of the university, along with an accompanying set of promotional videos for key course offerings and departments. Shot over the course of six days on location, the tour combines various video formats to help showcase student life and the USPs of several academic courses.
Supporting the TV advert, video assets were also produced for both paid and social channels to maximise the campaign’s engagement. In under two months, the videos collectively amassed over 1.5 million views across all social media channels.
Welcome Video
With a new academic year beginning in September, it was important for new and existing students to feel welcome at the University of Suffolk.
Echoing the previous clearing campaign message of ‘inspiration’ and ‘change’, this video incorporates footage from newly-shot department videos and purpose-shot updated building and location details.
COVID-19 Awareness Video
Covid-19 has continued to transform how education is being delivered to students, and with concerns around universities closing, it was paramount to promote the safety measures that were being taken in order for students to return safely to campus.
Deans of the Schools
With a wealth of footage captured throughout the year, we were ideally positioned to create further content, including an introduction to each of the schools from the university’s deans.
We have enjoyed building a strong relationship with the University of Suffolk, ensuring the quality of its marketing output hasn’t been impacted by the ongoing disruption of Covid. With a number of new projects already in the pipeline for 2021, we look forward to helping the university position itself as an attractive option to students for years to come.
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