Ungagged is a dynamic marketing consultancy platform and events organiser covering all aspects of digital marketing. The company provides platforms for entrepreneurs and business owners to share candid advice, learn new insights and seek guidance in a space of complete exclusivity and transparency.
Ungagged had matured as a company and was ready to step up a level to meet the expectations of its growing user base. It approached us seeking to refresh its brand with a new website, as well as to further develop its overall online presence and importantly help drive ticket sales for their ‘Ultimate Digital Marketing UnConvention’ events.
This was a project that demanded expertise both on a technical and creative level. We drew up a plan to deliver a refreshed, clean user interface to support and reflect the upgraded Ungagged brand, which we would support with valuable content to develop its authority and attract traffic. To complement this, its website’s technical performance would need to be top-notch.
The first stage was to conduct a site audit and run analytics to identify existing performance issues and benchmark improvements. Now was a crucial time for Ungagged as it sought to consolidate its position, and its growing traffic was a vital source of data for spotting improvements.
Our first move was to take this information and feed it in to our efforts to improve Ungagged’s website performance. We were able to resolve all the existing issues with the new site build and to leverage the specialist WP Engine hosting platform’s potential to deliver a fast, smooth-running user interface.
On a technical level, we were able to dive deep into the website’s online visibility and resolve existing issues with its Google Analytics tracking that had been creating inaccurate data up to that point. We were also able to eradicate redirect issues at the source, getting an initial master redirect mapping in place to ensure a new solid solution for the platform.
Finally, to make sure that Ungagged was able to fully exploit its impressive new website to its fullest extent, we created a more engaging blogging platform to encourage user comments and the spread of ideas. Planned next phases include further improving the Ungagged blog to develop a community of regular writers and continually incisive, useful, actionable content.
All these efforts to improve Ungagged’s profile and create greater authority were undertaken with the core aim of increasing bookings for the Ungagged conferences – which look set to be bigger than ever.
More like Ungagged...