TFM Removals were a client of Andy’s long before StrategiQ was founded, so when they identified issues with their local SEO strategy, they knew who to speak to.
In the intervening years, TFM’s rankings had dropped off considerably for key search terms, which was starting to impact the number of enquiries they were receiving, and therefore, the business in general. We were really pleased when they reached out to us for advice and assistance as we were keen to rekindle this long-standing relationship and help get their local SEO strategy back on track.
Following in-depth marketing consultancy and a technical audit, we discovered that the existing website structure and content wasn’t performing and agreed to start afresh with a new site. Thorough keyword analysis, where we assessed TFM’s current rankings and page authority as well as areas of opportunity, informed our initial sitemap and page structure, which we developed and evolved with the client’s input.
The end product is a modern, vibrant, intuitive website that places user experience at the forefront while also ticking all the right boxes from an SEO perspective. Working in close collaboration with the client to fine tune the page content, storytelling and visual aesthetic, we’re all really proud of what we’ve achieved together.
We’re already seeing some impressive gains in terms of SERP rankings and our analytics and attribution models show that the new site is already generating and converting high-value sales leads. Our focus has now shifted to identifying and delivering further improvements with regards to keyword coverage and technical SEO.