Supply Chain Sustainability School
The Supply Chain Sustainability School (SCSS) is an online learning platform designed to upskill and inspire those working in the built environment sector. It offers free resources, CPD-accredited content and training, networking and CPD events across the UK.
SCSS initially approached us for a complete rebuild of its online learning platform and public-facing website. The website had been online for some time in its current state, and needed bringing up to date – both in terms of its look and feel, as well as its functionality.
After conducting an assessment of the entire SCSS site, we recommended a full new website build, with primary focus on three key areas: technical on-site SEO, API integration with the Moodle learning platform for effective course management, and refreshing the brand to reflect their experience.
This was a challenging project that we realised at an early stage would be best split into two complementary halves. With our skills in marketing, website development and technical SEO, it made sense for us to build the public-facing marketing website.
Meanwhile, the technical challenges of SCSS’s online learning facility, along with the algorithms that go behind it, required another specialist e-learning agency to build the educational platform using Moodle.
We coordinated work on the site with Titus, to integrate with its Moodle platform via an API. We also consulted with the client to decide how resources and categories would populate the public website, and also provided them with API calls to our website so that we could share assets.
The new learning platform produced significantly improved results for Supply Chain Sustainability School, with a 45.65% year-on-year increase in page views, a reduction in the site’s bounce rate of 4.2% and a 30.69% jump in new users.
This resulted in a 48.58% year-on-year increase in sessions, with average session duration also increasing by 17.79% during this time. Circulating the new site to beta testers, the feedback to SCSS was very positive, placing them in a stronger position to serve all users.
More like Supply Chain Sustainability School...