Suffolk Mind

Suffolk Mind is on a mission to make Suffolk the best place in the world for talking about and taking care of mental health.

All of us have mental health, just as we have physical health. We are all on the Mental Health Continuum – and we move up and down it depending on how we cope with the challenges of life and the stresses that it creates. Suffolk Mind works across the Mental Health Continuum, from wellbeing to ‘severe and enduring’ mental ill-health, providing support and information for everyone.

Suffolk Mind had an elearning portal, two websites, a donations platform and an online shop. Together, this created a complex infrastructure that was severely restricting the charity’s ability to raise money, demonstrate impact, and in turn support people with mental health.

The challenge: to get everything in one place, capable of:
01. Supporting the charity’s fundraising activities,
02. Underpinning a secure, stable ecommerce offering
03. Showcasing impact to donors, decision makers and policy makers

Our discovery phase consisted of an in-depth audit of all their existing systems, resulting in a proposal for the board to review. The site needed to delight and engage users with well presented, navigable content with a view to:

01. Double the monthly page views
02. Deliver flexible CMS (content management system) capabilities to all areas of the website
03. Double the value of average monthly donations
04. Integrate with operational tools e.g. finance and CRM