StrategiQ was approached by Stoke Park to audit and take over management of its Google Ads PPC campaigns, following a long period of wasted spend due to a poorly set up and disorganised account.
The main action following our initial audit of the Stoke Park account was to rebuild the campaigns from scratch, and eradicate the wasted spend that had become commonplace. This rebuild process also ensured that the conversion and attribution processes were watertight, which is crucial for reporting and optimising campaigns.
Our initial meetings with Stoke Park made it clear that its main business goal for 2019 was to begin increasing membership numbers across golf, gym, tennis and padel. The end of year targets for each of the different member types were then put in place, and the campaigns were set up to start promoting their special offer incentives.
The golf membership Google Ads campaign started generating leads immediately, and it took less than a week to convert the first fully signed up member from the ads.
Membership fees for such a prestigious club as Stoke Park are significant, so this was a great early achievement from such a low spend initial campaign. Our team also set up lead gen Facebook and LinkedIn campaigns to promote the various memberships available via Stoke Park. These campaigns were aimed at audiences with relevant interests, and refined by targeting individuals of higher earnings or affluence.
These campaigns achieved almost 500 leads in just over two months and were also accountable for multiple confirmed golf members.
Due to the immediate success of these paid search and paid social campaigns, the team at StrategiQ continue to work with Stoke Park on a long-term basis to increase the awareness of its memberships and generate direct conversions.
Plans are also in place to combine these campaigns with follow-up email campaigns and remarketing, to capitalise on the early success and optimise the conversion funnel. We look forward to seeing how these campaigns continue to deliver great results for Stoke Park.
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