StrategiQ were approached by Stoke Park to audit and take over management of their Google Ads PPC campaigns, following a long period of wasted spend due to a poorly set up and disorganised account.
The main action following our initial audit of the Stoke Park account was to rebuild the campaigns from scratch, and eradicate the wasted spend that had become commonplace. This rebuild process also ensured that the conversion and attribution processes were watertight, which is crucial for reporting and optimising campaigns.
Our initial meetings with Stoke Park made it clear that their main business goal for 2019 was to begin increasing membership numbers across golf, gym, tennis and padel. The end of year targets for each of the different member types were then put in place, and the campaigns were set up to start promoting their special offer incentives.