A new website supported by highly targeted integrated marketing activity.

Challenge, Strategy, Solution

When they approached us, Proveeda were an established prestige, luxury and high performance car sales brand with an excellent reputation, not just locally but nationally too. However, the directors realised that to really move the business forward and reach new customers, they needed to invest in regular digital marketing activity.

Proveeda’s existing website had become a particularly unwieldy beast – it was hard to make even simple updates or basic SEO refinements. Our first task was to redevelop the site to make it fit for purpose, with a bespoke integration with industry-leading platform, Auto Trader.

Next, we developed an efficient marketing delivery plan that would enable us to engage with Proveeda’s target demographic without breaking the bank. As with any business, the marketing investment had to deliver a tangible ROI, so we set out clear KPIs and objectives which our success would be measured against.

To accomplish what we needed to from a technical development perspective, we built a custom WordPress platform and integrated the Auto Trader API to pull vehicle information directly into the website. This meant new vehicles for sale only needed to be added once, which streamlined the process considerably and eliminated any unnecessary labour. The new design and flexible page layouts allowed us to include video and fresh imagery quickly and easily, building upon the basic information pulled in from the Auto Trader listings.

Post-launch, our focus has shifted to lead generation via targeted social media campaigns, both paid and organic, with Facebook and Twitter being our primary channels. It’s no exaggeration to say the results we’ve achieved so far are unprecedented, with us averaging 3 car sales a month that are directly attributable to our social activity – a fantastic return on investment!

Average Monthly Vehicle Sales from Facebook

YoY Increase in Facebook Following

Video Impressions on Facebook

StrategiQ Video