Following the underwhelming results they had seen as a result of working with various specialist paid search agencies, the team at Powertool World were naturally skeptical about entering into another partnership.
After an initial consultancy phase, which allowed us to gain a full understanding of how its PPC campaigns were previously managed and why they weren’t performing as expected, we identified key focus areas and agreed to take over the management of its paid search campaigns.
With an unprecedented ROI from paid search, we far exceeded any previous results and the client’s expectations. We also achieved a 25% reduction in paid cost per conversion and a 47% increase in organic traffic.
As well as technical SEO and routine website maintenance, we went on to work more closely with the in-house team to support them with content marketing and targeted social media campaigns. This resulted in an 802% increase in Facebook followers and a marked increase in user engagement.
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