The vast scope of this project meant the first step needed to be the completion of a thorough discovery phase. This involved a number of strategy meetings with the client and the creation of a detailed marketing strategy document, which became the blueprint for all ongoing activity.
With in-depth customer, competitor and market analysis to refer to, as well as visionary, campaign and business goals, we were able to produce a realistic annual budget plan – broken into quarterly sprints – based on business needs.
From this, we created an all-encompassing, fully scalable marketing and content strategy that included branding, web design and development, video production and animation, content creation and outreach, email marketing and social media, technical SEO and CRO, paid search campaigns and ad hoc print design for brochures, event stands and other corporate collateral. All in all, a fully integrated digital marketing plan!