PCI Pal
- The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
- We believe high spec, expertly designed websites shouldn’t be limited to big brands with big budgets.
- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
A cloud provider able to deliver solutions globally, PCI Pal provides secure payment facilities for contact centres and businesses that take ‘Cardholder Not Present’ payments. Its solutions allow companies to take payments securely without bringing their environments into the scope of PCI DSS and any other data security rules and regulations.
The company approached us to rebrand and redesign its website to support its launch into the UK, European and US fintech marketplaces. This required a great deal of strategic planning – budgeting for board approval, identifying target sectors, creating customer personas and defining clear business goals and KPIs – while being sensitive to the requirements of investors and the city.
We also needed to create an integrated marketing strategy to support both the launch and the growth of business into North America and Europe using paid campaigns and organic search optimisation.
A highly satisfying project, our work encompassed all elements of branding from logo design to iconography, typeface selection, colours and shapes, as well as new brand guidelines.
While the norm for this sector leaned towards safe, conventional corporate colours, we wanted to reflect PCI Pal’s disruptive approach and were given creative licence to be a little experimental in designing a look that would ensure they stood out in the marketplace.
From this, we created an all-encompassing, fully scalable marketing and content strategy. This covered branding, web design and development, video production and animation, as well as content creation and outreach, email marketing and social media, technical SEO and CRO, paid search campaigns and ad hoc print design for brochures, event stands and other corporate collateral.
As the original domain had limited authority, we generated a great deal of credible industry content as part of our blogging and outreach plan.
Enhanced SEO is always our long-term goal, but to generate a high volume of quality leads in the short term, we focused our efforts on paid campaigns via Google Adwords and social media.
These campaigns generated 551 paid leads in the first six months and have seen a 98% reduction in cost-per-click (CPC) since launch, while boosting engagement around video case studies. We also used email marketing to ensure we reached PCI Pal’s current and potential client base frequently and consistently to build brand trust.
Working alongside PCI Pal’s Marketing Director, we continue to support the internal sales and marketing teams in successfully growing the business in the UK and abroad.
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