This was a great branding project for our design team as it required logo design, iconography, selecting typefaces, colours and shapes, as well as the creation of new brand guidelines. In short, we were able to heavily influence the creative direction of the new brand.
The client was the first to admit that the ‘sector norm’ was to lean towards safe, conventional corporate colours, but they were looking to be disruptive, so we were given creative licence to be a little experimental.
Once we’d agreed the bold new look and feel, we began designing each page with close attention paid to UX and the overall user journey. The data we gathered informed us that the majority of visitors would be educated about PCI compliance, but we didn’t want to take anything for granted. Enquiry conversions were our primary success metric, so we worked hard to ensure all roads led there.
Internationalisation was also a key technical requirement, both for the website content and the animated videos we produced for launch. We were able to handle this successfully, and made sure the site was underpinned by a considered SEO sitemap.