Oracle Car Finance
Oracle Car Finance is a leading finance company for the purchase of sports, luxury and classic cars.
The company initially approached StrategiQ to remedy a concerning drop in PPC advertising performance, a decreasing number of enquiry submissions and a dramatically-rising CPA. Our team was swift to act, migrating the account into our care, reviewing the set-up, structure and performance to inform crucial improvements, whilst focussing our efforts on crucial campaign settings, budgets and bids.
Impact was immediate. Lead numbers increased within two hours of our changes, and within a day they had jumped to a figure high above their previous daily average.
Following the successful turnaround of its paid advertising performance, Oracle Finance looked to further drive marketing improvement by revitalising its website.
Specialising in performance and luxury cars, Oracle Finance needed a website that reflected this. A website built for the user that was intuitive, stylish, and powerful under the hood.
With a clear understanding of its audience’s needs, functional requirements and marketing strategy, we took Oracle’s website up a gear.
Redesigning from the ground up, building for technical performance and migrating Oracle’s existing website to our enterprise WordPress hosting instantly improved technical site performance as well as driving greater improvements to marketing ROI.
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