Nightingale Quarter

Nightingale Quarter

A brand that visualises the heritage of the Nightingale Quarter and a marketing campaign that utilises video to engage prospective buyers and investors.
Services Provided
  • We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
Our Services
“Given the importance, prominence and heritage of the QDerby development, StrategiQ demonstrated their integrated approach to marketing from the outset. Sympathetically incorporating the iconic 'Pepper Pot' buildings into the developments brand identity, to their integrated approach of using video to drive awareness and lead generation via social media, StrategiQ have solidified themselves as one of our most valued partners.”
James Dickens, Managing Director
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+286 %
increase in organic traffic
+740 %
increase in page views
2000 +
email registrations in first 6 months
32.8 %
average open rate (2x the industry avg)
4.1 %
average click rate (4x the industry avg)
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Drone visuals were to play a key part in the initial video marketing, to not only indicate the geographical location of the site but also give a unique perspective of the Victorian Pepperpot structures that were being restored.

Video energised the wider brand awareness campaign and on-going marketing of the development, highlighting the unique opportunities available to both buyers and investors. In addition to video, photography was also an important requirement to use on the bespoke website being built (qderby.co.uk) as well as feeding all of the marketing channels.

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The website needed to be focussed around a clear UX, to ensure leads coming through from the tributary marketing channels such as social and email were nurtured and captured.

We created a website that acts as a central hub of development activity. A destination that understands its target audiences. where users can access the information they need, photography, CGIs, Virtual Tours and video content with ease.

Overall, we’ve developed a brand and marketing strategy that has solidified our relationship with Nightingale Quarter. We are looking forward to continuing our support with a fully integrated marketing campaign that is delivering results and selling properties.

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Why do you do what you do? Let us kickstart your integrated marketing strategy and achieve your business goals today.
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