We’ve worked in close partnership with retail shelving solution provider Nabco for over 3 years now, amassing a huge amount of knowledge and an in-depth understanding of this niche marketplace, and Nabco’s place within it.
Having recently relaunched the website, the key goal was to move from a simple brochure-style site that was hard to manage, to a more scalable, informative, customer account-driven platform, which would drive attributable sales leads and enquiries.
Harnessing the power of video production to tell the Nabco story has transformed how the brand engages with potential customers, while establishing credibility and explaining the benefits of its service offering. Video is complemented by case study content and a targeted social media campaign that is focused around shorter video edits.
In recent months, we’ve introduced HubSpot to the business. This powerful CRM tool provides clarity over what’s working, with a fully attributable conversion path, which enables us to maximise the budget and improve ROI. HubSpot’s automation tools have also helped us to improve marketing efficiency, as well as end-to-end client communication.