Established in 2004, Modern Rugs is an online-only rug retailer based out of County Durham. It is well known for stocking one of the biggest online selection of rugs to suit all tastes, styles and budgets.
The company’s roots and experience in the flooring industry have provided the foundation to build one of the biggest independent online marketplaces for rugs. StrategiQ were approached to support the migration of the business from an ageing proprietary platform onto Magento Commerce.
Our approach incorporated a lightweight rebranding of Modern Rugs and a complete review of the platform’s user experience in order to create a streamlined and intuitive new design for the Magento 2 platform. Our team worked closely with Modern Rugs' Ecommerce Director to plan the new platform’s functionality, third-party extension partners and how to best utilise the platform’s attribute and categorisation system to most effectively deploy product filtering and an SEO-ready category structure.