To help the brand achieve its primary objective, we placed an eye-catching, animated CTA in the hero area of the homepage, which encouraged people to book a table through the existing ResDiary booking platform. This was vital to capture the attention of new site visitors and drive them to make a booking quickly and easily. Providing a logical and clear navigation was also an integral part of the project.
Throughout the creative process, we wanted to focus on bringing the personality of the restaurant into the designs. La Casa Loco is a "mini Mexico", priding itself on delivering high-quality food and an authentic experience for customers both old and new. And with a name that directly translates as “mad house”, it is also vibrant, fun, and full of energy.
That’s why creating a real party feel through the use of colour, pattern and supportive illustrations – while remaining modern and high-end – was so important.