With Iceni looking to raise more funding from corporate entities, we needed to make sure the website was simple to navigate so potential donors can quickly find the information they need.
From a visual perspective, we effectively started with a blank slate, meaning we had a chance to be creative early on without the limitations of existing brand guidelines. The budget also allowed us to incorporate a few animated assets across the site, giving it a more dynamic feel.
To make the donation process as smooth as possible, we gave the ‘Donate’ button a prominent position in the site navigation. We also added the donation form to the bottom of several pages, giving users an opportunity to donate once they have engaged with the page content. To speed up the donation process, we designed the homepage donation form to roll out fields on the same page rather than redirecting users to a different page.