I‑PRAC is a verification service designed to vet property owners and rental agencies across the world. The company’s goal is to put an end to rental fraud, a problem that is tarnishing the industry worldwide.
Although I-PRAC’s mission, values and services were clear and strong, the company approached us to develop their brand identity and web presence after recognising a need to have a digital presence that effectively portrayed who they are. For the project, our main objective was to ensure the components of the brand including key messages and the website would resonate with the right people, in the right way. We also needed to improve I-PRAC’s online application process so it would positively impact the user experience and maximise conversions.
Through our discovery process, we worked with I-PRAC to define their ‘why’, what they do and how they do it. Not only did this inspire the output of the branding process, but it also led to the development of content, the website and a company video. This well-rounded strategy guaranteed that all areas of brand communication would consistently and clearly demonstrate I-PRACs core values and goals.
Our design, development and content teams set out to re-engineer the sitemap in order to aid the user journey. This meant we could tell the I-PRAC story in the most cohesive manner, with the goal of the application process being the user’s final destination. Despite it being a complex project, the build was smooth and the client was happy throughout the whole process.