- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
Homeco (formerly Bedco) is the Isle of Man’s premium home and bedroom furniture specialist. With an impressive showroom in central Douglas, the firm has been supplying high-quality beds, storage, tables and seating for over a decade.
Homeco originally contacted us in 2016, after seeing one of our online ads. It had come a long way as a business since being established, and needed to raise the game with its branding, messages and strategy to reflect its current levels of service and expertise.
After working closely with the business owners to define their marketing goals, their ‘why’ and the priorities of their target market, we focused on redeveloping the business’s ecommerce website, using the Magento platform, to make it far more scalable and manageable.
To coincide with the new website, we executed a successful brand launch campaign to introduce Homeco to existing and new customers across the Isle of Man, while blending their new online look with print banners and new signage to deliver a complete in-store experience for visitors.
As well as providing advice and consultancy in all areas of marketing, we also manage the brand’s PPC, social media, email marketing, print advertising and content strategy, while performing regular website upgrades and conversion rate optimisation.
Ongoing, we hold monthly marketing review meetings to ensure our activity is completely aligned with Homeco’s business goals, continuing to drive sales and the overall strategy forward.
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