Putting a local business on the map with a dynamic WordPress site
Services provided
Hero Site Solutions offers a range of site clearance and event services to domestic and commercial customers in East Anglia.
From clearing homes and offices of unwanted waste, furniture and appliances, to supplying staff and portable toilet facilities for local events, the team at Hero prides itself on providing a professional service at a reasonable price.
After meeting with StrategiQ, it was established that a new, dynamic website would help Hero set itself apart from local competition, while giving customers an easier way to discover the company’s services and, most importantly, get a quote.
The site also needed to be built on solid SEO foundations, ensuring it ranked highly on Google for service-related terms.
Our initial discovery phase gave us a better understanding of Hero’s business model and core services.
From there, we constructed a simple sitemap and identified the keywords that each page would need to target. Because we were launching the site from scratch, there was no existing content to work with, so this phase was invaluable in informing the content production process.
By combining bespoke iconography and subtle animations with ‘in action’ shots of the team, we were able to enhance the user experience and implement a number of ‘trust signals’ across the site. This was also achieved through the prominent positioning of USPs on each page.
The site we have built for Hero Site Solutions demonstrates what we can achieve with a relatively low development budget.
Simple to navigate and visually appealing, we have managed to elevate a local business by giving it an online presence that any established brand would be proud of. The client is also delighted with the end result, making it another successful project for StrategiQ.
We look forward to seeing how Hero Site Solutions grows as a business over the coming years.
