Factory Direct Flooring

Our concept was to create national coverage by spotlighting the types of flooring that harbour the most bacteria based on a predicted hypothesis of flooring types vs. cleaning methods. We collaborated with a microbiology laboratory to provide the swabs, analyse the results, and provide data following a controlled experiment conducted across various rooms in homes with different environments, including those with pets and children.

Our predictions were set out to:

• Confirm laminate, vinyl, and hardwood flooring were the cleanest across all homes
• Carpets contained the highest volumes of bacteria
• Show laminate, vinyl and hardwood flooring was easy to maintain in homes with pets and children.

Our objectives were to:

• Increase traffic to the website
• Increase backlink profile through quality content
• Increase DR

See the results of the study and our press release on Factory Direct Flooring’s website. The campaign was also featured in The Independent, Yahoo, and Ideal Home.