Dice Medical Communications
- Branding is one of the most important aspects of any business, large or small. It’s everything. Your identity. Your credibility. Your connection with the world.
Dice Medical Communications is a specialist pharmaceutical communications agency headquartered just west of London. Established as a modest office in 2011, it has expanded to serve an international client base with a growing team of in-house experts.
Dice approached us in need of repositioning. Its external brand did not reflect the team’s talent nor the director’s ambitions for growth, while its unique methodology for pharmaceutical marketing needed to be conveyed in a way that really highlighted the benefits to clients.
Starting with subtle enhancements to the brand, we evolved a full creative brief to take a one-page website to a fully-functioning platform.
The new website brought a slick change of tempo for Dice, focusing on its unique PharmaCohesion model. We also planned an integrated post launch strategy to reinvigorate Dice, raise awareness and attract bigger pharmaceutical clients.
Our creative discovery process included workshops to define what made Dice stand out, and allowed the client the opportunity to shape the creative at every stage of the website’s development. With a license to push creative boundaries, our design and dev teams worked more closely than ever to subtly enhance the website with touches of flair.
Our detailed and diligent work with the Dice team in uncovering and profiling the client’s target audience resulted in carefully-segmented acquisition campaigns post launch, ensuring greater awareness in the pharma space.
An email and social media content plan ensured the client’s thought leadership and opinion reached current clients, cementing Dice as the pharma creative agency of choice.
We segmented Dice’s CRM contacts and built an ‘opt-in’ email campaign through Mailchimp with a personalised message inviting contacts to subscribe via a custom-built landing page. Everyone on the mailing list now receives Dice’s monthly newsletter, and is neatly segmented into lists for more precise targeting.
Early results were strong, with high-profile leads driven towards the business and industry peers delivering excellent feedback on Dice’s brand positioning.
Website traffic was up by an impressive 146% by the second month after launch, while the second email newsletter enjoyed a 0% unsubscribe and bounce rate. Open and click rates were well above the industry average at 61.9% (versus an average of 21.72%) and 15.9% (versus 2.49%) respectively.
We continue to support Dice with a fully integrated marketing strategy across SEO, paid social, PPC, content and email.
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