
Custom Heat
- We work in close partnership with our clients to create robust, intelligent marketing strategies based on customer needs and business goals.
Custom Heat has seen exponential growth during the last 5 years, with their team rapidly expanding from 16 to over 80 people in that period. Their reputation for expertise, professionalism and customer service has earned them the coveted ‘Accredited Service Partner’ status with Worcester Bosch.
Their existing website – designed and built by StrategiQ – was performing well, but required overhauling to better engage mobile users and include greater Ecommerce functionality to underpin the user journey. By appraising the data sitting behind the existing website, a new strategy was designed in order to support Custom Heat’s business growth and revenue objectives for the next few years, and unlock the business’s long-term digital strategy.
Firstly, we redesigned and rebuilt their website to introduce a mobile-first ‘app-like’ experience to improve UX, marketing performance and site speed.
Then a WooCommerce custom integration enabled customers to pay invoices online and configure care plans via a vue app, streamlining their whole experience.
We also created and optimised new landing pages with paid search at the forefront. Various animations were custom built to depict service features, and a strong series of videos was introduced to engage and educate customers.


