Crow & Jester

The first stage involved gaining a complete understanding of the Crow & Jester brand – its ethos, values, history, influence and sense of style. The website needed to completely express the brand’s consolidated ‘why’, ‘how’ and ‘what’, allowing users to buy into the Crow & Jester personality and approach as early as possible in their journey – preferably as soon as they landed on the home page. 

The company’s strong sense of individuality and personality was obvious from the start, with founder and head designer Simon Horsley upfront in his belief that, in order to create something individual, the designer has to give something personal from his or her own life experiences.

We took inspiration for the website design from luxury designer clothing brands, but added a unique edge to all elements to convey the innate quirkiness of Crow & Jester, and their concept of how everyone is to some degree multifaceted.

Clothing is both highly personal and visible, so we emphasised Crow & Jester’s approach to individuality through exceptional photography and messaging, highlighting the differences between their garments and competitors’ offerings. This clear communication of exclusivity and key USPs created greater desire and brought visitors further into the brand’s vision.

The design also considered visitors on both desktop and mobile devices, so users could easily browse and engage with Crow & Jester’s products and services ‘on the go’.

Having ensured the website represented the Crow & Jester brand accurately through targeted design, we also took measures to increase browsing and enquiries through a carefully crafted user experience. It was vital we maximised the conversion rate through a well considered, bespoke e-commerce design, improving on WooCommerce’s basic platform.

With each landing page, we considered the flexibility within the development to allow for focused conversions. Every product or service page included functionality that enabled users to filter preferences, tailor clothing design options to their exact tastes and make enquiries accordingly. With a strong focus on imagery, we also made sure loading speeds were optimised.

Ready to go online in time for the shooting season, the new website proudly presented Crow & Jester’s first range of women’s shooting attire.

The hyper bespoke multi-step shopping and checkout experience, embellished with fashion-style illustrations and component transitions from the Green Sock animation library, ensured the ecommerce side of the website was the perfect platform to showcase how truly tailored each hand-made garment is.

Looking great across all devices, and thoroughly easy to use, this is a site that meets the needs and expectations of the discerning gentleman and woman, and drives the desire to order those special garments or book a personal session for your own unique made-to-measure suit.