The user groups were split into three primary user journeys – candidates, clients and potential employees.
Candidates were more likely to find work on various different job websites, such as Indeed, before they look at Clearfield. Now, when candidates do visit the website, the messaging is focussed around 'Why Clearfield', as well as the job search functionality and the new App that can be downloaded to aid candidate job hunting.
The messaging for the clients section is focussed primarily around validation. Again, the messaging focusses on 'Why Clearfield', but also the fact that Clearfield's employees are all from the construction, engineering and recruitment industries. This enables clients to easily identify the best individuals for specific roles.