An effective web experience for all user personas.
Services provided
Carlton Smith Private Wealth advises on wealth protection, growth and investment – helping customers plan their financial future.
CSP's ultimate goal is to understand the needs of clients and enable them to achieve their life goals. It takes pride in helping clients enjoy living for today whilst providing and securing for the future.
Nic Carlton Smith – "You are at the centre of everything we do."
Our challenge was to redesign and restructure CSP's existing website in order to generate better-quality leads for the business. To do this, we needed to create a web experience that portrayed trust and loyalty, underpinning it with a wealth of knowledge and expertise. All this needed to be conveyed in a language that could speak to multiple audiences.
The site also needed to be easily navigable, not only to appeal to a more mature demographic but also to allow its three distinct target audiences to access the relevant information. Everyone involved in the project spent the day with CSP's director Nic Carlton Smith: the goal was for everyone to understand the business and its clients, and work together to shape the brand.
Our design team fused clear UX with a style that resonated with CSP's original branding which took on a luxury, lifestyle quality while remaining professional.
Overall, everyone involved is very pleased with the final outcome, and while CSP aims to bridge its clients' present to their future, we aim to connect marketing strategies with business needs. This is exactly why we will continue to partner with CSP: combining their industry experience with our marketing expertise will enable CSP Wealth to educate more people and maximise each of their investments.
