Carlton Smith Private Wealth
- The clue's in the name. At StrategiQ Video, we always start with a clearly defined video strategy based on your business needs.
- Branding is one of the most important aspects of any business, large or small. It’s everything. Your identity. Your credibility. Your connection with the world.
Carlton Smith Private Wealth (CSP Wealth) advises on wealth protection, growth and investment – helping customers plan their financial future.
CSP’s ultimate goal is to understand the needs of clients and enable them to achieve their life goals. It takes pride in helping clients enjoy living for today whilst providing and securing for the future.
Our challenge was to redesign and restructure CSP’s existing website in order to generate better-quality leads for the business. To do this, we needed to create a web experience that portrayed trust and loyalty, underpinning it with a wealth of knowledge and expertise. All this needed to be conveyed in a language that could speak to multiple audiences.
We were also briefed to produce a new brochure that aligned closely with the website messaging.
Everyone involved in the project spent the day with CSP’s director Nic Carlton Smith in order to understand the business and its clients, and work together to shape the brand.
The new website needed to be easily navigable, not only to appeal to a more mature demographic but also to allow its three distinct target audiences to access the relevant information.
Our design team fused clear UX with a style that resonated with CSP’s original branding which took on a luxury, lifestyle quality while remaining professional.
Overall, everyone involved was very pleased with the final outcome. While CSP aims to bridge its clients’ present to their future, we aim to connect business needs with effective marketing strategies.
This is exactly why we continue to work with CSP: combining its industry experience with our marketing expertise will enable the company to educate more people and maximise each of their investments.
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