The site also needed to be easily navigable, not only to appeal to a more mature demographic but also to allow its three distinct target audiences to access the relevant information. Everyone involved in the project spent the day with CSP's director Nic Carlton Smith: the goal was for everyone to understand the business and its clients, and work together to shape the brand.
Our design team fused clear UX with a style that resonated with CSP's original branding which took on a luxury, lifestyle quality while remaining professional.
Overall, everyone involved is very pleased with the final outcome, and while CSP aims to bridge its clients' present to their future, we aim to connect marketing strategies with business needs. This is exactly why we will continue to partner with CSP: combining their industry experience with our marketing expertise will enable CSP Wealth to educate more people and maximise each of their investments.