CandidateX

CandidateX

Building awareness, engagement and support for diversity and equality in the workplace.
Services Provided
  • Branding is one of the most important aspects of any business, large or small. It’s everything. Your identity. Your credibility. Your connection with the world.
Our Services
“The CandidateX team were looking for a creative partnership to create the CandidateX movement. In StrategiQ we found a team that understood and was excited about our aims and visions. Time was always given and the passion displayed was fantastic. A key factor in our decision in selecting them over other agencies was a great open and honest dialogue. The creative process for our identity and branding was engaging, collaborative and a joyful experience. The creative and account team members of Ashley, Gemma and Emma were brilliant in their patience and approach to help us visualise our vision and community messages. A big thanks also goes to Andy in his willingness to share in our vision to partner together in creating what we hope to create real social impact. The eventual output is a website and branding we are very proud of and happy to share with the world. Would not hesitate to recommend.”
Man Wong, Co-Founder

CandidateX is a campaign platform centred around recruitment, enablement and debate, with the aim of making the workplace a fairer, more equal environment. The organisation strongly believes in a world where everyone can apply for a role without fear or bias.

CandidateX approached us to help it create a complete brand and website for its inclusive movement. Its platform needed to effectively convey its core message, connect with a diverse target audience and develop an engaged, energised and active community around the shift towards fairer recruitment.

We held several meetings with the team to go deep on its aims, ambitions and motivations, exploring every aspect of diversity and what it might mean to the many target groups encompassed by the campaign. This threw up a wealth of ideas and concepts that fed directly into our approach to CandidateX’s branding and user interface.

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568
Subscribers in first month of Candidate X
website being live

Through further stages of research, ideation and iteration, we developed CandidateX’s brand, core messaging and tone of voice to a level that it helped to refine the objectives of CandidateX, and the direction of the movement itself.

From this foundation, we formulated the design and development of the company’s new website, as well as the core assets for a new business – logo, style guides, visual identity, strap lines, imagery and more. The results were striking, and resulted in an exciting, user-friendly platform with clear, impactful messaging and visuals that drew visitors to find out more and sign up to the cause.

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1,305
Unique visitors to website in first month

With all the tools we needed to form the framework for an integrated marketing strategy, we put a plan in place to take CandidateX’s mission to the wider public and build its community. Covering multiple channels, this included a social media campaign, email marketing, Google Adwords and SEO to boost visibility in search.

Within the first month, CandidateX had 1,305 unique visitors to the website, with 568 subscribers joining the movement – a 43% take-up – and numbers continue to rise. The fight against workplace inequality and associated forms of discrimination, no matter how subconscious, has gained a new standard-bearer.

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