
CandidateX
CandidateX is a campaign platform centred around recruitment, enablement and debate, with the aim of making the workplace a fairer, more equal environment. The organisation strongly believes in a world where everyone can apply for a role without fear or bias.
CandidateX approached us to help it create a complete brand and website for its inclusive movement. Its platform needed to effectively convey its core message, connect with a diverse target audience and develop an engaged, energised and active community around the shift towards fairer recruitment.
We held several meetings with the team to go deep on its aims, ambitions and motivations, exploring every aspect of diversity and what it might mean to the many target groups encompassed by the campaign. This threw up a wealth of ideas and concepts that fed directly into our approach to CandidateX’s branding and user interface.
website being live

