Achieving brand differentiation through a distinctive visual identity.

Our Strategy

I.T. support company, Two Point Zero, came to us for a new website and brand identity that would set them apart from other I.T. companies.

Most of the websites in this space are based on a similar theme and appear to pay very little attention to design and user experience. Alongside designing and building the new website, we worked closely with the client to evolve their branding and logomark. We weren’t looking to reinvent the wheel, but we felt it was important to give the brand a distinctive look and feel via a bold colour palette and custom iconography.

We’ve structured the new website in a very clear, intuitive way, so information about particular services is easily accessible from the header menu. We’ve also increased the depth of content to ensure these service pages offer value to the user and rank for key search terms.

Our focus on bespoke design, high quality content and imagery, and technical SEO requirements all contributed to the successful launch of this website.