Using business tools to help non-profit services thrive
Get your website and marketing to inspire minds and drive funding
With budgets squeezed across the board, it’s becoming more challenging to appeal to people’s sympathy and inspire them to give their support. You need to cut through the noise, tell your story, show how you make a difference to people’s lives and trigger donations. And do so in a dynamic, eye-opening, professional way.
Sometimes, it can feel awkward applying business approaches to a not-for-profit environment. You might have tried various tactics, but struggled to get the results you need, or found that people have become tired of the usual tried-and-tested marketing.
What’s needed is a fresh vision and strategy to drive all your outreach and marketing efforts, so they are truly integrated and effective. Our experience in the charity and not-for-profit sector will ensure any strategy is informed by your mission, urgency and personal values.
Marketing that connects vital donations to life-changing outcomes
Successful marketing always focuses on the target audience. What do people need to read or see to feel moved to take action – to donate their time, money, items, services and vocal support?
Often, a connection will be down to a personal life experience or empathy with the difference you make to people’s lives. We can help your audience feel a connection to your activities and the outcomes you create.
Whether you need a refreshed brand and website, an awareness campaign, a new CRM, automated emails, social media posts or more, everything is backed up by advanced data analysis, so we can see what’s working for your organisation and the people you help.
You get a thorough audit of your existing marketing, platforms and systems, outlining where you can plug gaps in campaigns and spotting opportunities to make better use of your channels. We’ll also study your audience and the general landscape within your sector to see how you can stand out from other organisations.
The look and feel of your digital and print marketing will play a key role in building connections with your target audience. We’ll use the right colours, graphic elements, images, videos, animations, typography and layout to both convey your character and values, and draw people into your world.
Your target audience may be very diverse, or very focused amongst a certain demographic. Either way, we’ll determine the most effective channels to reach them, craft messages they’ll love and encourage them to take action.
The slickest website, ad campaign and CRM system is nothing without the technical infrastructure to back it up. We‘ll get all the back-end in place to enable fast-loading websites, smooth payments and access to detailed data so you can see how your marketing is working, and why.
The Air Ambulance Service
The Air Ambulance Service - In Memory
Making the move from heritage systems to the digital-first world? Think StrategiQ.
Speak to our team of charity and not-for-profit marketing experts today.