With so much development going on around the ecommerce world, we’re keeping our ear to the ground and our eyes on what’s happening to ensure that our clients are keeping up and competing.
Google’s John Mueller recently advised checking ecommerce stores for accessibility to AI agents, as some have obstacles such as CAPTCHA, Cloudflare’s Turnstile, or things like bot-detection blocking access. With the rise of agentic shopping, AI agent accessibility is going to become an increasingly important area to get right.
And with AI chatbots now directing traffic to ecommerce stores, Microsoft Bing’s Fabrice Canal has joined the conversation on the influence of AI sources on conversion rates, saying that for now, search engines and AI chatbots have limited visibility past their own platform, so brand marketing teams and agencies are the only ones who can truly study and track the quality and conversion rates of traffic from AI sources. We’re definitely keeping a close watch on that for our clients.
Please get in touch if you’d like to discuss this further.