salonspy

salonspy are an award-winning bespoke salon insights platform with pioneering functionality. Providing customer driven listings for salons and spas whilst offering an interactive platform for reviews and local rankings. 2021 saw the biggest evolution of salonspy as a brand since it was founded in 10 years ago. With the innovation and launch of new functionality salonspy’s brand was moving from a verified review platform to an industry leading insights and data powerhouse.

Alongside the need for refreshed branding elements (that would better reflect the diversifying offering of the salonspy platform), a new website and supportive marketing was needed to relaunch the brand to the world. The new look salonspy needed to reflect their evolution. Moving from a brand based around customer experiences and reviews to a more insightful and trusted partner for some of the largest brands in the industry.

The logo evolved from the previous iteration incorporating speech bubbles (a reflection of platforms previous focus on customer reviews) to a new logo blending elements across data and insights. Taking the opportunity to evolve and modernise the branding and typography we also evolved the brand colour scheme. Retaining the recognisable blue and purple we introduced a gradient approach to the palette to represent the merging of customers and salons.

A new brand style guide was created as well as a new brand manifesto to bring all of these elements across vision, mission, values, behaviours and styling into one central brand bible.

The post-launch feedback from new and existing salon owners was amazing, both from a look and feel perspective, and salon owners loved the new features that allowed them to get the most out of their reviews. That said, the most impressive early result was how Google has ranked the new platform in local listings with structured data. In many cases, Google prioritised salonspy reviews in the SERP over Facebook, Yell and Treatwell – some of the salon industry’s most trusted sites. Further supporting the brand, our design and marketing teams’ support with the creation of email marketing templates, social media assets, animation and most recently presentation material. Founder and Managing Director of salonspy, Adam Thomas, recently unveiled the new look brand to the hair and beauty industry at the ‘Wella Business Network’ event to rapturous applause from salons, partners and industry leaders.