We’re pleased to announce a new partnership with the UK’s leading mobility specialist, Oak Tree Mobility. We’ll implement an ambitious Paid Media and Performance marketing strategy to significantly improve return on ad spend – a fantastic challenge in the ever-increasingly competitive advertising space.
About Oak Tree Mobility
Oak Tree Mobility is a retailer of British-made mobility products including chairs, beds and bath lifts. Back in 2008 directors Ricky Towler and Tom Powell were frustrated and disappointed by the poor customer service and tired-looking products that seemed to be the norm in the mobility sector. Determined to do things differently, they founded Oak Tree Mobility and set a whole new standard. Today, Oak Tree Mobility thrives on changing people’s lives for the better by matching them to match the perfect product.
Challenges
Oak Tree Mobility, like other high-end furniture retailers, relies heavily on paid search to underpin its marketing activity. This strategy paid off until recently, when Oak Tree’s owners noticed things were becoming more difficult. This was due to many factors, not least the challenges facing the ad industry as a whole.
Keeping up with the demands of unpredictable audiences; adapting to a changing landscape, such as automated bidding, and the ability to attribute paid media spend to precise measurements are significant challenges to profitability in the paid media market. With its in-house team of search and performance specialists, StrategiQ was more than ready for the challenge.
Our strategy
We carried out a detailed audit of Oak Tree’s paid search setup and assessed its performance against a rigorous set of standards, including campaign activity, targeting, audiences, ads and landing pages. We identified key areas for improvement, applying best practices to:
- Control and optimise spending, resulting in better budget utilisation.
- Target different audiences, going beyond keywords to create personas to inform in-depth bid adjustments.
- Reduce the path to conversion, with detailed analytics around user engagement and visits to inform a robust and effective remarketing strategy.
The outcome was a targeted strategy with detailed insights and observations, plus a detailed competitor analysis. It was particularly important for the strategy to not only hit specific goals, but to keep up with the changing ad landscape.
Why did Oak Tree Mobility choose StrategiQ?
Oak Tree came to us via the referral route, based on the results that we had achieved for a client with similar needs. The team was led by StrategiQ’s Head of Paid Media, Dale Olorenshaw and Marketing & Performance Director, Charlie Taylor, supported by Paid Media Manager Poppy Court, and Head of Performance, Josh Crawford.
The team took a visit to Oak Tree’s HQ in Bristol where they delivered a comprehensive and insightful strategy that suitably impressed the Oak Tree team.
What will Oak Tree Mobility achieve from the partnership?
StrategiQ’s strategy will inject Oak Tree’s paid media performance with a combination of industry and learned best practices to drive increased conversion and better performance.
Together, we’re looking forward to flourishing accounts, a proactive business partnership where creative ideas, regular communication and performance reports come as standard.
“We’re excited to partner with StrategiQ, who have impressed us with an ambitious and robust strategy based on a thorough understanding of our business KPIs. We look forward to the results.”
Verity Kick, Marketing Director, Oak Tree Mobility
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